Design Shaped By Everywhere.
+ Seoul. Beijing. London
Are.na
Design Shaped By Everywhere.
+ Seoul. Beijing. London
Are.na
TIBET HOUSE US
Identity, Concept, Web, Research
Identity, Concept, Web, Research
PROJECT BRIEF
This project rebuilds that foundation, preserving Milton Glaser’s iconic cloud logo while developing a comprehensive system that works across physical and digital platforms for scholars, meditators, and newcomers alike.
This project rebuilds that foundation, preserving Milton Glaser’s iconic cloud logo while developing a comprehensive system that works across physical and digital platforms for scholars, meditators, and newcomers alike.
SOLUTION
The identity takes its structure from the grids of Tibetan Thangka paintings and Mandala compositions, applying that logic to layout, typography, and spacing across all touchpoints. The palette of monastic burgundy, enlightenment gold, and Himalayan teal roots every application in cultural symbolism. Two Tibetan typeface options add authenticity without clashing with Menla’s identity.
The result is a unified visual language flexible enough for meditation sessions, exhibitions, and global campaigns alike.
The identity takes its structure from the grids of Tibetan Thangka paintings and Mandala compositions, applying that logic to layout, typography, and spacing across all touchpoints. The palette of monastic burgundy, enlightenment gold, and Himalayan teal roots every application in cultural symbolism. Two Tibetan typeface options add authenticity without clashing with Menla’s identity.
The result is a unified visual language flexible enough for meditation sessions, exhibitions, and global campaigns alike.